Hello! I’m Michelle and I’m a chef, cake decorator, writer, mentor and Mom…and like you, I often wish there were more hours in the day.
My blog was created for people who want to make a living doing what they love – and what they love to do is bake, decorate and create sweet art. On this blog you’ll find education and inspiration to help you live a better life and run a better business. In my recipe for success, I also like to include a dash of humour and big pinch of real life – they don’t call this the “no bullshit” blog about business for nothing! . I started my business on my kitchen table, so I know what it’s like to go to bed at 3am and hope that magical fairies will clean the kitchen for you while you sleep…but they never show up. When I started my business, I had no idea what it meant to run a business, let alone a business that made any actual money.
The Back Story
I was born and raised in Los Angeles, California but I now live in Melbourne, Australia.
I’ve been a cake decorator since I was 16 years old, when my sister asked me to make a cake for her wedding shower. Back then my skills relied entirely on tubes of gel icing and containers of Betty Crocker frosting purchased from the supermarket. I kept on making cake just for fun and taught myself how to do it via books and the Wilton Year Book – it wasn’t until many years later that I took an actual class in cake decorating (it was a Wilton Level One Buttercream class.)
I loved that class so much I decided to go to culinary school, where I got certified as both a chef and pastry chef. During that time I still made cakes from home (very illegally) for fun and no profit (my charge was $30 per cake and I was thrilled to get that kind of cash in my pocket.) I worked in several cafes, catering companies and bakeries before finally opening the doors to my own business. I ran my custom cake business for 10 years – baking, decorating, teaching and mentoring other cake makers.
Keeping It Real
This blog is where I offer you some reality-based honest help and advice… but I’m also wrapping you up in a massive rainbow sprinkle encrusted hug because I truly understand what you’re going through. I love that the readers of this blog thank me for, “telling it like it is,” because that’s the whole point, really – to share with you, build a community and make you feel heard and understood.
Twice a year I open enrolment into my Build Your Profitable Cake Business class – the ONLY one of it’s kind for our industry which transforms us from “the cake lady” into “the boss lady.”
I invite you to become a part of this community by signing up for the newsletter, or joining in the discussions that happen on Facebook or Instagram . I’d love to get to know you, so please feel free to drop me a line and say hello!
I had to sum up this blog’s philosophy, it would be this:
Love your clients.
Love your craft.
(and do ALL of that with gratitude.)
With gratitude of my own,
Want to join my Facebook community group? Here it is: Baking Business Confidence
For Media People
Michelle Green is the sole author of the Business of Baking blog, best-selling book and host of the podcast by the same name. A qualified pastry chef, Michelle owned a custom cake company for over ten years before deciding to sell it so she could become a full time mentor to the baking industry. She works as a consultant to a number of small handmade businesses and is a writer and educator to the food business industry at large. She is a staff writer for American Cake Decorating Magazine and has been featured in or written for a number of industry publications and websites globally including Family Circle, Cakes Decore, Cookie Connection and more. She is also a Craftsy instructor and and teaches live baking business classes all over the world to people starting and growing their businesses – taking them from idea phase to franchising and beyond. If that wasn’t enough to keep her busy, she’s also a Mom to triplets, an incurable bookworm and is hopelessly addicted to peanut M n’ Ms.
My Craftsy class can be found here: How to Start A Cake Business
I’ve been featured on: