Hello! I’m Michelle and I’m a chef, cake decorator, writer, mentor and Mom…and like you, I often wish there were more hours in the day.
My blog was created for people who want to make a living doing what they love – and what they love to do is bake, decorate and create sweet art. On this blog you’ll find education and inspiration to help you live a better life and run a better business. In my recipe for success, I also like to include a dash of humour and big pinch of real life – they don’t call this the “no bullshit” blog for nothing! . I started my business on my kitchen table, so I know what it’s like to go to bed at 3am and hope that magical fairies will clean the kitchen for you while you sleep…but they never show up! When I started my business, I had no idea what it meant to run a business, let alone a business that made any actual money.
The Back Story
I was born and raised in Los Angeles, California but I now live in Melbourne, Australia.
I’ve been a cake decorator since I was 16 years old, when my sister asked me to make a cake for her wedding shower. Back then my skills relied entirely on tubes of gel icing and containers of Betty Crocker frosting purchased from the supermarket. I kept on making cake just for fun and taught myself how to do it via books and the Wilton Year Book – it wasn’t until many years later that I took an actual class in cake decorating (it was a Wilton Level One Buttercream class.)
I loved that class so much I decided to go to culinary school, where I got certified as both a chef and pastry chef. During that time I still made cakes from home (very illegally) for fun and no profit (my charge was $30 per cake and I was thrilled to get that kind of cash in my pocket.) I worked in several cafes, catering companies and bakeries before finally opening the doors to my own business. I ran my custom cake business for 10 years – baking, decorating, teaching and mentoring other cake makers.
Keeping It Real
This blog is where I offer you some reality-based honest help and advice… but I’m also wrapping you up in a massive rainbow sprinkle encrusted hug because I truly understand what you’re going through. I love that the readers of this blog thank me for, “telling it like it is,” because that’s the whole point, really – to share with you, build a community and make you feel heard and understood.
I invite you to become a part of this community by signing up for the newsletter, or joining in the discussions that happen on Facebook, Instagram or twitter. I’d love to get to know you, so please feel free to drop me a line and say hello!
I had to sum up this blog’s philosophy, it would be this:
Love your clients.
Love your craft.
(and do ALL of that with gratitude.)
With gratitude of my own,
Want to join my Facebook community group? Here it is: Baking Business Confidence
For Media People
Michelle Green is the sole author of the Business of Baking blog. A qualified pastry chef, Michelle owned a custom cake company for over ten years before deciding to sell it so she could become a full time mentor in the baking industry. She works as a consultant to a number of baking businesses and as a writer for the food/business industry. She has been featured or written for a number of publications and websites including Family Circle, candyaddict.com,cake! magazine, Sweet magazine, allrecipes.com.au, The Baking Sheet, Cookie Connection and Cakes Decore. Additionally, Michelle teaches live baking business courses all over the world and is a Craftsy instructor. If you would like permission to reprint any of the posts found on Business of Baking or would like Michelle to write for your publication, please feel free to get in touch.
You can reach Michelle here:
My Craftsy class can be found here: How to Start A Cake Business
I’ve been featured on: