About Me

 

About Me

Hello! I’m Michelle and I’m a chef, cake decorator, writer, mentor and Mom…and like you, I often wish there were more hours in the day.

My blog was created for people who want to make a living doing what they love – and what they love to do is bake, decorate and create sweet art. On this blog you’ll find education and inspiration to help you live a better life and run a better business. In my recipe for success, I also like to include a dash of humour and big pinch of real life – they don’t call this the “no bullshit” blog about business for nothing! . I started my business on my kitchen table, so I know what it’s like to go to bed at 3am and hope that magical fairies will clean the kitchen for you while you sleep…but they never show up.  When I started my business, I had no idea what it meant to run a business, let alone a business that made any actual money.

The Back Story

I was born and raised in Los Angeles, California but I now live in Melbourne, Australia.

I’ve been a cake decorator since I was 16 years old, when my sister asked me to make a cake for her wedding shower. Back then my skills relied entirely on tubes of gel icing and containers of Betty Crocker frosting purchased from the supermarket.  I kept on making cake just for fun and taught myself how to do it via books and the Wilton Year Book – it wasn’t until many years later that I took an actual class in cake decorating (it was a Wilton Level One Buttercream class.)

I loved that class so much I decided to go to culinary school, where I got certified as both a chef and pastry chef.  During that time I still made cakes from home (very illegally) for fun and no profit (my charge was $30 per cake and I was thrilled to get that kind of cash in my pocket.) I worked in several cafes, catering companies and bakeries before finally opening the doors to my own business. I ran my custom cake business for 10 years – baking, decorating, teaching and mentoring other cake makers. 

Keeping It Real

This blog is where I offer you some reality-based honest help and advice… but I’m also wrapping you up in a massive rainbow sprinkle encrusted hug because I truly understand what you’re going through. I love that the readers of this blog thank me for, “telling it like it is,” because that’s the whole point, really – to share with you, build a community and make you feel heard and understood.

Twice a year I open enrolment into my Build Your Profitable Cake Business class – the ONLY one of it’s kind for our industry which transforms us from “the cake lady” into “the boss lady.”

I invite you to become a part of this community by signing up for the newsletter, or joining in the discussions that happen on Facebook or Instagram . I’d love to get to know you, so please feel free to drop me a line and say hello!

I had to sum up this blog’s philosophy, it would be this:

Love yourself.
Love your clients.
Love your craft. 
Be grateful.
Kick ass.
(and do ALL of that with gratitude.)

 

With gratitude of my own,
Michelle

Want to join my Facebook community group? Here it is: Baking Business Confidence

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For Media People

Michelle Green is the sole author of the Business of Baking blog, best-selling book and host of the podcast by the same name. A qualified pastry chef, Michelle owned a custom cake company for over ten years before deciding to sell it so she could become a full time mentor to the baking industry. She works as a consultant to a number of small handmade businesses and is a writer and educator to the food business industry at large. She is a staff writer for American Cake Decorating Magazine and has been featured in or written for a number of  industry publications and websites globally including Family Circle, Cakes Decore, Cookie Connection and more.  She is also a Craftsy instructor and and teaches live baking business classes all over the world to people starting and growing their businesses – taking them from idea phase to franchising and beyond. If that wasn’t enough to keep her busy, she’s also a Mom to triplets, an incurable bookworm and is hopelessly addicted to peanut M n’ Ms.

You can reach Michelle here:

Via email:michelle@thebizofbaking.com
Instagram: @businessofbaking

Facebook: /bizbake
Pinterest: /bizbake

My Craftsy class can be found here: How to Start A Cake Business

I’ve been featured on:

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2 comments on “About Me

  1. Hello Michelle
    Hope you are doing great! I found your podcast and I’m so obsessed(in a good way) with your work! Thank you so much for pour your knowledge and good wills to all of us trying to get knowledge and inspiration. Best, Edith

  2. Hello, Michelle! I just stumbled upon your blog this morning via your SweetAmbs interview! Your blog is just what I’ve been looking for. I am new to the cookie decorating business, and just launched a home endeavor in March – quite by accident. (Long story!) As a newbie, I am still in the “copying ideas” stage, but as an artist, hope to eventually gain the confidence to apply my skills to original cookie designs! Amber is my #1 mentor on YouTube, as my tastes in style, etc..are identical. What has happened, is that the business is taking off faster than I could have expected, and while orders are rolling in (no pun intended! lol!), I now have to catch up with the legal, professional, business end of things, which I know NOTHING about. (I know – I should have laid this groundwork before telling anyone I am now baking for a living! Oops!). I just want to be sure I do things properly, legally, and with integrity, so I am trying to learn the ropes of running my cookie baking business! Any help you can provide here is greatly appreciated! Thanks for your interest in our CookieCraft! 🙂
    Your new follower,
    Terry

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