They Said…

Front_Cover_Final

I wrote a book. Here’s a short story about it:

They said my cakes were really good.

They said I’d make a fortune.

They said they would tell all their friends about my business.

They said it was too expensive for them.

They said there is no money in cake.

They said it was dry.

They said I’d never make a real living from cake.

They said, “So I hear you bake a few cakes? How nice.”

They said my cake make them cry with happiness.

They said they can’t imagine asking anyone else to make their wedding cake.

They said nobody eats cake anyway.

They said, “Your cakes are the best I’ve ever eaten!”

They said, they said, they said…a whole lot of things. Some good, some bad, some truly glowing and others truly heartbreaking. Through it all, I just kept going – slide cake into the oven raw, slide it out baked. Fill a piping bag, wash a piping bag. Deliver a cake, take a picture. Pay some bills, pay myself. Bake. Fill. Decorate. Repeat. The life of a cake business owner is a busy, exciting, scary, stressful, exhilarating and exhausting one.  I decided it was time to move on.

They said, people need to read what you write.

They said, nobody comes to live classes anymore.

They said, you need to write more articles – more people need to hear this stuff.

They said, I can’t afford to do your classes…but I can afford new cake toys.

They said, can you help me with pricing?

They said, I feel alone in this business.

They said, thank you for your honesty.

They said, they said, they said…a whole lot of things.  Some good, some bad, some truly glowing and others truly heartbreaking. Through it all, I just kept going – start a blog article, finish a blog article. Create a meme, share a meme. Design a class, teach a class. Write. Video. Promote. Repeat. The life of a cake business writer is a busy, exciting, scary, stressful, exhilarating and exhausting one.  I decided it was time to take it to the next level.

I went to some blogging colleagues and said, “Hey, I’m thinking about turning my blog into a book. I’ll take all my articles, collate the ones I love, get rid of the ones I hate, rewrite some, edit some, reorder them all and then put it together in a cohesive way so that it’s a lot more useful for my readers. Kinda like a cake business bible.”

They said it was not just a BAD idea, that it was a TERRIBLE idea.

They said it’s uncool and not right to write a book based on blog posts.

They said it was “cheating” to do it that way.

They said so much against it, I doubted myself. I avoided doing it for several months.

But the others were much, much louder.

They said, “Michelle, I love the blog, but it would be great if I had it as a resource I could hold in my hands. I find it easier to pick up a book than search a blog.”

They said, “If you wrote a book it would help those of us who can’t meet you in person.”

They said, please help me.  I feel alone in this business.

They said, they said, they said…a whole lot of things.  Some good, some bad, some truly glowing and others truly heartbreaking. Through it all, I just kept going – keep an article, throw out an article. Edit an article, re-work an article. Write. Edit. Proofread. Repeat. The life of a cake business book writer is a busy, exciting, scary, stressful, exhilarating and exhausting one.

I published my book.

They bought it.

You can read what they said next here.

Moral of the story? People are going to say a WHOLE LOT OF THINGS – about you, your business, your products. Each time they say something (either good or bad) you have the choice – to let it stop you or to let it fuel your forward movement. I have no regrets about my decisions to keep on showing up, to keep on decorating cakes, to keep on writing articles, to keep on working towards my professional and personal goals. I just keep on going, day after day, week after week.

They said, it couldn’t be done.

I said – watch me.

_____________________________________________________________________

Want to purchase your own copy of my book? Click here – it’s available globally!

Want to win a copy of my new book? Enter here:
a Rafflecopter giveaway

26 comments on “They Said…

  1. I always struggle with time management and working out what area I really want to go in in my business.
    Thanks Michelle for creating this book, can’t wait to read it!

  2. Aah, I would so much love to win this book and the classes! Started up my business officially in April, 3 months later I’m having trouble actually STARTING. I just don’t really know HOW to start. So, basically things are almost at a standstill (as I also have a full time job), and especially the business side is developing very slow, and would LOVE to get some help 🙂

  3. I’m 2 weeks away from graduating to have my Pastry Chef tittle and I am so excited for it, I already have several things set up to have my own home buesiness running but sometimes I feel so scared.I have read a lot from you and I have being following up for a while and every time i read something u post on say to my self I got this! , but I start getting really nervous. I want and need to put my self more out there for my love of Baking and my family.

  4. Hi Michelle, I am in the process of building my little business and am looking forward to gleaning lots of helpful information from your book. Your posts are always inspiring! thanks for writing the book! All the best!

  5. It really drags you down when you have so much negativity around you, with anything. I used to be a confident person but 6 years ago I went through a very difficult stage in my life which I still battle with now at times. I love to bake and I dream about starting a business but I can’t seem to back myself when I feel like others close to me don’t have my back. What I need is someone to help me build my confidence, show me my worth and believe in me. I need the guidance and support to help me setup a successful business where along the way I can tell myself “Yes I can do this and it’s going to be great (I’ll settle for great for now).

  6. This is so timely for me. I’m at a crossroad in my business and I think this book and the information inside will propel me in the right direction.

    Congratulations!!!

  7. Love your positive attitude! Congratulations on publishing your first book! I need to find my style and better market my business.

  8. I feel like I’ve heard all of these things. It’s so nice to know I’m not the only one! Can’t wait to get your book!!

  9. Awesome post, Michelle? I always filter comments with Who are “they” and do “they” matter? If they don’t, i disregard.
    In my business, i need help marketing to my target audience.

  10. I would love to learn a better way to organize my administrative stuff. Bills, money in, money out, inventory. All that jazz.

    Ps. I went to the class in Tampa last year and had a blast!! I love you Michelle!!

  11. I would love to learn a better way to organize my administrative stuff. Bills, money in, money out, inventory. All that jazz.

    Ps. I went to your class in Tampa last year and had a blast!! I love you Michelle!!!

  12. I’ve had the most important person in my life tell me it’s not feasible to run a bakery, but I kept going. Yes I am scared but I am willing to takes some risks in doing what I most truly love. I bought your book and looking forward to reading it but I would love to take your marketing class. I’m saving up for it!!

  13. “They Said…” Another motivating post by Michelle Green. ?☺?
    Thank you for sharing your knowledge and experiences. As an early childhood teacher with a passion for baking, I have already learned so much from your Craftsy class and Amazing blog. Looking forward to gaining more insights about my baking business interest through your live class this year. ???

  14. You’re so right, Michelle, so many people will say all sorts and I just wish I will have the courage to continue when/if gets hard!! You’re an inspiration and can wait to read the book!

  15. Love the attitude Michelle- could use a little touch of that every now and then! Love that you live what you preach x

  16. Wishing and working to have a heart like yours — enduring and brave. You are truly motivating and inspiring. Your posts pulls me up from “I cant do this anymore” to “There’s more to this business and I can do it.”

Leave a Reply

Your email address will not be published. Required fields are marked *