I wrote a book. Here’s a short story about it:
They said my cakes were really good.
They said I’d make a fortune.
They said they would tell all their friends about my business.
They said it was too expensive for them.
They said there is no money in cake.
They said it was dry.
They said I’d never make a real living from cake.
They said, “So I hear you bake a few cakes? How nice.”
They said my cake make them cry with happiness.
They said they can’t imagine asking anyone else to make their wedding cake.
They said nobody eats cake anyway.
They said, “Your cakes are the best I’ve ever eaten!”
They said, they said, they said…a whole lot of things. Some good, some bad, some truly glowing and others truly heartbreaking. Through it all, I just kept going – slide cake into the oven raw, slide it out baked. Fill a piping bag, wash a piping bag. Deliver a cake, take a picture. Pay some bills, pay myself. Bake. Fill. Decorate. Repeat. The life of a cake business owner is a busy, exciting, scary, stressful, exhilarating and exhausting one. I decided it was time to move on.
They said, people need to read what you write.
They said, nobody comes to live classes anymore.
They said, you need to write more articles – more people need to hear this stuff.
They said, I can’t afford to do your classes…but I can afford new cake toys.
They said, can you help me with pricing?
They said, I feel alone in this business.
They said, thank you for your honesty.
They said, they said, they said…a whole lot of things. Some good, some bad, some truly glowing and others truly heartbreaking. Through it all, I just kept going – start a blog article, finish a blog article. Create a meme, share a meme. Design a class, teach a class. Write. Video. Promote. Repeat. The life of a cake business writer is a busy, exciting, scary, stressful, exhilarating and exhausting one. I decided it was time to take it to the next level.
I went to some blogging colleagues and said, “Hey, I’m thinking about turning my blog into a book. I’ll take all my articles, collate the ones I love, get rid of the ones I hate, rewrite some, edit some, reorder them all and then put it together in a cohesive way so that it’s a lot more useful for my readers. Kinda like a cake business bible.”
They said it was not just a BAD idea, that it was a TERRIBLE idea.
They said it’s uncool and not right to write a book based on blog posts.
They said it was “cheating” to do it that way.
They said so much against it, I doubted myself. I avoided doing it for several months.
But the others were much, much louder.
They said, “Michelle, I love the blog, but it would be great if I had it as a resource I could hold in my hands. I find it easier to pick up a book than search a blog.”
They said, “If you wrote a book it would help those of us who can’t meet you in person.”
They said, please help me. I feel alone in this business.
They said, they said, they said…a whole lot of things. Some good, some bad, some truly glowing and others truly heartbreaking. Through it all, I just kept going – keep an article, throw out an article. Edit an article, re-work an article. Write. Edit. Proofread. Repeat. The life of a cake business book writer is a busy, exciting, scary, stressful, exhilarating and exhausting one.
I published my book.
They bought it.
You can read what they said next here.
Moral of the story? People are going to say a WHOLE LOT OF THINGS – about you, your business, your products. Each time they say something (either good or bad) you have the choice – to let it stop you or to let it fuel your forward movement. I have no regrets about my decisions to keep on showing up, to keep on decorating cakes, to keep on writing articles, to keep on working towards my professional and personal goals. I just keep on going, day after day, week after week.
They said, it couldn’t be done.
I said – watch me.
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