Hello! I’m Michelle and I’m a chef, cake decorator, writer, mentor and Mom…and like you, I often wish there were more hours in the day.
My blog was created for people who want to make a living doing what they love – and what they love to do is bake, decorate and create sweet art. On this blog you’ll find education and inspiration to help you live a better life and run a better business. In my recipe for success, I also like to include a dash of humour and big pinch of real life – they don’t call this the “no bullshit” blog about business for nothing! . I started my business on my kitchen table, so I know what it’s like to go to bed at 3am and hope that magical fairies will clean the kitchen for you while you sleep…but they never show up. When I started my business, I had no idea what it meant to run a business, let alone a business that made any actual money.
The Back Story
I was born and raised in Los Angeles, California but I now live in Melbourne, Australia.
I’ve been a cake decorator since I was 16 years old, when my sister asked me to make a cake for her wedding shower. Back then my skills relied entirely on tubes of gel icing and containers of Betty Crocker frosting purchased from the supermarket. I kept on making cake just for fun and taught myself how to do it via books and the Wilton Year Book – it wasn’t until many years later that I took an actual class in cake decorating (it was a Wilton Level One Buttercream class.)
I loved that class so much I decided to go to culinary school, where I got certified as both a chef and pastry chef. During that time I still made cakes from home (very illegally) for fun and no profit (my charge was $30 per cake and I was thrilled to get that kind of cash in my pocket.) I worked in several cafes, catering companies and bakeries before finally opening the doors to my own business. I ran my custom cake business for 10 years – baking, decorating, teaching and mentoring other cake makers.
Keeping It Real
This blog is where I offer you some reality-based honest help and advice… but I’m also wrapping you up in a massive rainbow sprinkle encrusted hug because I truly understand what you’re going through. I love that the readers of this blog thank me for, “telling it like it is,” because that’s the whole point, really – to share with you, build a community and make you feel heard and understood.
In the last year, the focus of the Business of Baking has shifted – I’m now talking a whole lot more about mental health. Our industry has a high proportion of people dealing with anxiety, depression, procrastination and other mental health issues. I believe that by talking more about these things, we not only get rid of the stigma around them, we can HELP ONE ANOTHER get through it all. As the saying goes, a rising tide lifts all boats. Together, we can learn to not only survive small business but thrive in it – and that only happens through shared understanding, talking, and DOING.
If you want to learn more from me, twice a year I open enrolment into my Build Your Profitable Cake Business class – the ONLY one of it’s kind for our industry which transforms us from “the cake lady” into “the boss lady.” I also teach all over the world, live classes which are informative, fun – and very, very awesome (or so say hundreds of students). More info on live teaching: BoB On Tour.
If you want even more than that – check out the podcast. It’s raw, real, and frankly, freaking hilarious. There’s also a book (physical and digital) which condenses this entire blog into one hell of a great read. More info on that here: get the BoB Book!
I invite you to become a part of this community by signing up for the newsletter, or joining in the discussions that happen on Facebook or Instagram. I’d love to get to know you, so please feel free to drop me a line and say hello! (and yes, I personally reply to every email I get sent.)
I had to sum up my personal philosophy, it would be this:
Love your clients.
Love your craft.
(and do ALL of that with gratitude.)
With gratitude of my own,
Want to join my Facebook community group? Here it is: Baking Business Confidence
For Media People
Michelle Green is the sole author of the Business of Baking blog, best-selling book and host of the podcast by the same name. A qualified pastry chef, Michelle owned a custom cake company for over ten years before deciding to sell it so she could become a full time mentor to the baking industry. She works as a consultant to a number of small handmade businesses and is a writer and educator to the food business industry at large. She has been featured in or written for a number of industry publications and websites globally including American Cake Decorating magazine, Family Circle, Cakes Decore, Cookie Connection and more. She is also a Craftsy instructor and and teaches live baking business classes all over the world to people starting and growing their businesses – taking them from idea phase to franchising and beyond. If that wasn’t enough to keep her busy, she’s also a Mom to triplets, an incurable bookworm and is hopelessly addicted to the idea of pyjama days (which she’s far too Type A, Get Shit Done personality to actually indulge in.)
My Craftsy classes can be found here:
I’ve been featured on: