Want to make real money from creating, baking and decorating?
Need to understand more about the business side of things?
Want to start feeling more in control of things?
Need to stop guessing on your prices?
Secretly dreaming about taking your business to the next level...?
Awesome News:
You can TOTALLY do all of those!
Build Your Profitable Cake Business is the online class for anyone who has ever wanted to start, build and grow their own business – even if you have no business experience and even if frankly, the business stuff scares you.
This class is a super supportive, positive community of business owners learning to make money in their business so they can keep doing what they love. They’re in it for the fun, creativity and cake toy obsession..but they’re also in it for the money, the success, the achievement. Yes, you can have ALL those things. Fun AND Profit. Totally possible.
You should join us in building your profitable cake business
If you’ve been making sweet treats for a while, and have (or want to build) a business out of it, some of these might sound familiar

You’ve heard other cake decorators say, “there’s no money in it,” and that is scaring you off

going into business yourself.

The idea of putting a price on your work freaks you out – you can’t imagine people paying you to do stuff you find fun. Plus, how the heck does one charge for custom work?

You’re worried that once you start charging properly, people will stop ordering from you.
Marketing? No way! You hate talking about yourself.

You procrastinate like crazy on everything – answering emails, finishing cakes, getting started on figurines.

Most weeks, you’re up at crazy o’clock in the morning, finishing off the final details on orders. You’re exhausted.

Secretly, you’ve got big dreams. The beautiful store front, being featured in a wedding cake magazine, teaching classes. You’ve just got no idea how to make those things into reality.

Making cake, cookies and macarons is a lot of fun, but without business knowledge behind it, you’re going to end up burned out, exhausted, and feeling like it’s not worth all the effort. (You might already be feeling that way.)(Most of us do.)

The most successful bakers and decorators – who have been in this industry long enough to see trends come and go – know that the key to success isn’t being able to make things, it’s being able to run a business.

The truth is.... it’s a lot easier to learn to decorate than it is to learn to run a business, which is why  there are SO MANY “cheap cake ladies” out there who appear overnight (and often disappear overnight too!) If you don’t want to be like that, you’ve got to learn the business stuff.

When advertising a product or service on your landing page it's a best practice to include a brief summary about your product / service and then include three to five bullet points to focus their attention.
Stop freaking out every time you price an order (and feeling immediate regret or worry)

Get control back over your time so that you get to bed at normal hours (rather than the wee hours of the morning!)

You want to contribute more to your household or finally quit your day job and start living life on your terms

You want to look at your order book and see it filled in well into the future

You want to take this from a fun hobby to an awesome business.

If any of those sound like things you’d like to do, you need this program.


So many talented, enthusiastic women seem to believe they are “no good at the business side,” of being a baker or decorator.

The issue isn’t that you’re not good at it – the issue is nobody ever taught you HOW to do it. Running a business isn’t like learning to decorate, you can’t just keep on trying and chuck out the mistakes.

Do any of these sound familiar?
  • I’m no good at marketing.
  • I’m not a numbers person.
  • Customers only care about price. They all want it for cheap.
  • Every time I have to send a quote, I cringe.(Sometimes I change it a bunch of times before sending it.)
  • I don’t think I can make enough money doing this.
  • I’m an introvert and hate talking to customers.

I used to feel those ways about my business, too. Even though these days it might appear as though I’ve always been confident, I too had lots of fear and doubt around my business.

Sure I was smart, ambitious, and I could pipe a beautiful border with one hand tied behind my back...but nobody had told me how to handle fear, self doubt or how to read a profit and loss statement.

I knew I loved cake. I knew I wanted to make more of it, and I knew I wanted to get out of my dead-end job in University administration.

I also knew I had three kids (I’m a mom to triplets), a mortgage, and a husband who worked in an unstable industry.

Like you, baking and decorating was my happy place. I’d finally found something I was good at!


So how was I going to turn my somewhat obsessive hobby into a business that could help support my family?


I had to learn the business stuff – and improve my business skills right along with my decorating skills. You need to do that, too. It’s the best way to get from where you are now to where you want to be.

Truth is, you can be the most talented and artistic decorator in the world and still have no real clue how to turn that talent into a living which helps support you and your family. No matter how many cake classes you go to, or how fast you get at filling and covering and flooding, you’ll still need to learn the things a business owner does.

Otherwise, you’ve got a lot of nice products going out the door...and not enough money or sleep to feel like it’s all been worth it.

Build Your Profitable Cake Business is designed to help you achieve those business dreams of yours, with personalised help and real-life advice every step of the way.

In this fun and easy to understand program, you’ll learn how to:
Price your cakes so that you’re covering costs AND making a profit
Manage your time so you procrastinate less and work fewer late nights
Get your business name out there, so more orders come your way

Build your business from a “when I get orders” business to a “I’ve got as much work as I want” business.

I’ve been teaching business skills to bakers and decorators all over the world for many years now, mentoring them on to take their cake business dreams and turn them into reality. I truly believe we are in this TOGETHER.

Here’s what several current students of this class have to say about it:

Jo McKenzie

Tammy Youngerwood

Janie Pangilinan

Paige Beriman

"If you are considering doing this course I strongly recommend you do it: you'll get so much out of it. I've learned so much, I've gained so much confidence, and I just know that in the next 12 months and beyond my business is going to grow so fast now!"

Nadia Jay

"This has literally saved my baking business. Had I been carrying on the way I was going and not had the information that I had learned from Michelle, I don't think I'd be running this business this time next year. I've already booked up my calendar for next year. I've started to charge more, essentially earn more money. I feel confident in what I'm doing and way more positive about running a bakery and doing this forever"


Running a business isn’t always easy – and it’s especially not easy when there is not much out there to help us figure it all out.

This industry specific class was created especially for our industry...because I know first hand all of the highs and lows of running a custom cake business. It’s the resource I wish I had when I started out all those years ago.

Like you, I used to feel as though:
All those other decorators were KILLING it and making a fortune (when in reality, lots of them had day jobs)
All those other decorators were WAY MORE TALENTED than I was (I was mostly copying other people’s designs)
I was already WORKING SO HARD just to get this one order a week, I couldn’t imagine having to find time to get more. How would I fit it all in? Worse yet, what if I took too much on?

I believed there would never be ENOUGH HOURS in the week to work on my business, be a mother, and try to have a life

Finally, I realised that the other people in the industry were NOT smarter, more talented, more artistic or had more time than I did. It wasn’t that they had resources I didn’t.

They just had a skill set I didn’t have: they knew how to run a business, either because they figured it out as they went along or they were taught.

So I set about getting a business education – because cake...well, I already knew how to make plenty of cake.

Over a space of ten years, I did countless business classes, courses and workshops, hired business coaches, learned how to run my business by experience, and got as much formal and informal education as I could get my hands on. I KNEW the decorating part was easy – it was the business part I needed help with.

You’re probably reading this because you’ve also come to that realisation – that the creating part is the easy part, and even when it’s hard you can just Google for a tutorial to help you figure it out. You know you’ve got enough talent to sell your work. You know you have a head full of business dreams...maybe you can even picture a beautiful store front in your head, or imagine what it’s like to quit your day job and work from home.

If you’d like to save yourself all that time and money I spent on business education



Start building your profitable business – not in ten years, but right now.

You’re not the only one out there who struggles with this stuff – most bakers and decorators I meet have the exact same problem. We got into this industry by accident.

One day we were making a cake or cookies for fun (usually for someone we love) and before we knew it, people were asking if we would make them a cake, too. Then – OH NO – they asked us for a price.

Before we knew it, we found ourselves in business, with plenty of enthusiasm and excitement (and okay a bit of fear too)...and we didn’t really know what we were doing.

Here’s what some of my current students  have experienced since joining this course:

This course is the only one of it’s kind in our industry – it’s real, it’s relatable, and most of all it’s designed to get you well on the path to the business you WANT to run.
What if you’ve been at this for a while? Can you still learn something, even if you’re already running an established business?
The key word in ‘Build Your Profitable Cake Business’ is the word BUILD.
That means wherever you are, you’ve got access to the information and knowledge you’ll need to keep on growing and

For some of you, you’ll need to get a handle on your pricing. For others, you’ll get value out of the Masterclasses – which include topics like how to get started with teaching and how to expand the income streams of your business.

I’ve made sure that within this course there are multiple ways to learn no matter where you’re at in your business – and new additional content is being added as we go along and learn and grow together.

Before you join this course:
Loads of business mentors like to make claims like, “You can have your dream business in 3 months!” and “Start making profit within 7 days!” and “Learn to price your cakes in 5 minutes or less!” ARE THEY KIDDING ME?!

Just like there is no magic pill, surgery or green smoothie which will make me lose weight in a short amount of time and KEEP IT OFF there is no “magic solution” which will give you a successful business overnight. I’m talking about teaching you to create a REAL, LONG TERM business THAT WORKS and that means we need solid knowledge and support, not insane claims.

If you are looking for a get rich quick scheme, or you want me to pretend it’s all going to be simple and you can just spend all your time hiding behind the cake... this isn’t the class for you.

I’m here to give you the resources and education to ensure you’re in business for the long haul – not just long enough to burn out and become bitter. I know this stuff works because not only did it work for me and my business, it’s worked for hundreds of other people across the globe.

Diana Fuzere

"Things have changed for me since taking BYPCB. December 2017 was the best month ever in my business: it was phenomenal, sales were 3x what I've had before. With the emphasis to use social media I've started posting on Facebook and it's paid off. I'm now getting people enquire from Facebook whom I've never met before. I've adjusted my pricing ie I've started to always include labor cost in case I get sick or too busy. I've become really clear what it is I really want out of my business, why I'm doing it, and that clarity has really helped me to gain what I need out doing this. I found the course extremely valuable!"

Andrea Vacek

"BYPCB was a big leap for me because it took a year's worth of business profits to get started, but it's been the greatest thing for me and my business! My favorite part of the course were the live video sessions because it helped to really address issues plaguing my business in a live environment with Michelle and other students. Michelle was also really accessible throughout and she was really there for us, her students. She taught me to be fearless and overcome doubts about the business. The class helped my business to grow, and also me - to grow as a person. If you are on the fence I'd highly recommend taking BYPCB!"

I’ve had the great honour (and shed a whole LOT of happy tears) walking into the ‘dream’ store fronts of several of my students. I’ve seen their profiles and pictures in magazines, read their triumphant emails after they taught their first class, applauded the awards they’ve won.

I’ve also happy danced when they got to do things like take home a consistent salary, hire a bookkeeper, hire their first employees, expand to a second location. I’ve been witness to a whole lot of people who are no more talented, smart, wealthy or younger than you – actually make a REAL living out of their creations.
You should know we don’t just have cake makers in this class – we’ve got cookiers, macaron makers, and even a few artists and makers who don’t make cake at all. If you’re someone who makes and sells things with your hands and skill (edible or not!), you’re in the right place.
Here’s what you should look for in a business course
A leader who has been there, done that – in a real business, with real employees, making a real living. (Not just someone who is internet famous thanks to share days.)
A mentor willing to hold your hand, show you the way with actionable steps, and who will happily answer any questions you’ve got (and there are NO silly questions)
A supportive community who understands that it isn’t how fast you go, it’s just that you’re going!
A mix of support and motivation – so you’ll get things sorted out then be inspired to take it to the next level
Completely honest, no bullshit, actually DOABLE help and advice.
About Your Mentor, Michelle Green:
I started my business illegally on my kitchen table – and ten years later, I sold my beautiful dream store front. I started, built it and sold it all while being a Mom to triplets, a wife, sister and friend(oh and along the way, I lost 150lbs. For real.) No, I’m not kidding..

I didn’t do it perfectly all the time, but I DID do it and I’m immensely proud of that achievement – and even more proud to be able to share that knowledge with you. Running my own business is in my blood – my parents did it too. I watched and learned as my parents managed a business and a family at the same time – but even that didn’t prepare me for actually doing it myself. Nothing prepared me for running my own business... truthfully in the beginning I thought it was all about being able to produce beautiful, yummy things. I totally thought it was a “If you build it, they will come,” situation.
Of course the product is super important, but I very quickly learned that I couldn’t just make it, I had to sell it! By far, the business skills I gained and learned while running my own business taught me so much about business, but also about myself and what I’m capable of.

In this course, I share with you all the things I learned – even the stuff which didn’t work, and the stuff I wish someone had told me earlier (I would have saved myself a whole lot of tears and money.) I want to be a mentor, a role model AND a friend to you as you discover just how much you totally CAN make this business work. You will always, ALWAYS get the no-holds-barred
honest truth from me. We are in this together and that means we’ve got to trust one another. Here’s me in action:
What Does The Course Include?
8 weeks of live coaching calls. These are a mix of mini classes and 4 Q & A sessions where you can literally ask me anything you like.

It’s your opportunity to get immediate answers to the questions you need answered most – you get help directly from me, every week for 2 months.

(And if you’re worried about time zones – don’t be. Every call will get recorded so if you miss it, you’ll still get access to it.) It’s BY FAR the thing my current students love the MOST about this class. They ALWAYS ask for more calls (and, spoiler alert: I often add in bonus ones.)
My flagship online class, Confident Pricing.

Pricing is the foundation of all our businesses but it’s also the one thing a lot of us really struggle with.

This single class has taught hundreds of people not only how to work out their prices once and for all, but also how to ask for those prices and actually get them.
 This class includes a heap of  downloadable spreadsheets and  worksheets, so a lot of the groundwork is already done for you.
This class includes two bonus videos - “Should I work for free?” and “Should I offer discounts?”
This class also includes 2 bonus audio lessons about money mindset
My Confident Marketing class.

This class will teach you how to get your order book filled up, month after month. My marketing class is filled with loads of super doable, super easy ways to market your business and get organised about it, so you’re not sitting there on December 24th wishing you’d offered a holiday special. We don’t always have a lot of time or money to do our marketing, and some of us would rather stick hot pokers in our eyes than talk about ourselves, so Confident Marketing was created to solve those problems.
It’s designed to make marketing something you can do, not something you avoid.
This class includes downloadable worksheets and calendars so you can immediately get organised and get started with a marketing plan.
Eight (one hour each) Masterclasses – each lesson has a downloadable worksheet:
Time Management
Conducting Tastings
Social Media Mastery
Getting Started With Teaching
Selling at Markets and Events
Diversifying Your Income
Handling Difficult Customers
Getting started with Google AdWords
You also get...
Access to a private Facebook group filled with business owners just like you – the most encouraging group you’ll ever join. Because it’s a private, paid group, there is NO nastiness, no crazy behaviour and no irritating questions. We have fun for sure but we’re there to lift one another up.
A PDF version of my book
New content added: as I create new things throughout the year, my Build Your Profitable Cake Business students will get priority access.
FREE brand-new bonus worth $297:
** Sweet Talking: Words That Sell ** - 90min Masterclass with Michelle
Students often tell me they have no idea what to say to their clients, and writing is my superpower. 🙂  In this brand-new masterclass you will get formulas and templates for writing emails, newsletters, websites and social media posts that are authentic and get you more sales. 

No more staring at the blank screen and wondering what the heck to write in response to an enquiry, or how to update your social media profile without being repetitive or salesy all the time. You'll get my swipw files and strategies of what to say, when and how in order to get more orders from your dream clients.
Want this fantastic new bonus?
How Is the Class Delivered?
All 8 weeks of the live calls at a click of a button - you can dial in toll-free from a mobile phone or watch online. They are all recorded, so if you can’t make it live you still get the benefit of the content and watch when it suits you.
The online classes have super practical, fun and easy to follow videos for each module – they’re broken down into short videos so you can watch as you’ve got the time and can implement changes as you learn them. I’ve designed them to be easy to watch AND easy to do so that you don’t get overwhelmed!
Step by step downloadable instructions, worksheets and exercises to help implement what you’ve learned. Click to download – nice and easy.
Audio bonus modules so you can listen as you work - kinda like listening to the radio as you work, only way more informative.
Membership in our Facebook group – the most supportive group you could hope to be a part of.
You can dip in and out of the content as and when you like – I’ve got recommendations for how to do this, but you can learn at your own pace.
Access (via email) to me personally so I can help you work through any questions or problems you may have. Yes, I personally answer EVERY SINGLE EMAIL I get and I give priority to my students of BYPCB.
Choose Your Investment Option:
  • One time payment of $847 USD
  • Best deal - save $93 and no further billing
  • All bonuses, resources, course materials
  • Lifetime access
  • Business Coaching from Michelle
  • Pay $94 USD x 10 months
  • Budget-friendly - less than the cost of a coffee a day!
  • All bonuses, resources, course materials
  • Lifetime access
  • Business Coaching from Michelle
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You’ve tried doing it on your own. You might have even tried doing it with another course.

This time, it’s different.

We’re in this together.

I know you can succeed at building a profitable business.

Let’s do this together.
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