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The Business of Baking

The place where bakers find inspiration, motivation and education to help them taste sweet business success

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Tips for Sending A Quote Via Email

December 1, 2015December 7, 2015 Michelle Green  Customers, Pricing  3 Comments

Since the art of conversation seems to be slowly dying and replaced by the art of email, it’s inevitable that you’ll get a whole lot of quote requests that way. …

Ugly Cakes

October 13, 2015October 12, 2015 Michelle Green  Customers, Products  1 Comment

For those of us who have not yet found our personal style (or in my case, will never find one – here’s my article about that) or those of us …

Should I Charge a Last Minute Order Fee?

September 29, 2015September 4, 2015 Michelle Green  Customers, Pricing  Leave a comment

The question of charging an additional fee for last minute orders seemed like a total no-brainer to me. Until I got an email which said this,
“A few days ago, a …

BoBTV: When the lines of client and friend blur

July 14, 2015October 11, 2017 Michelle Green  BoBTV, Customers, Social Media  Leave a comment

This is a question that comes up a lot, especially at the beginning of our businesses when so many of our clients are our friends and family. At some point …

Selling At Markets

June 2, 2015May 28, 2015 Michelle Green  Customers, Marketing  6 Comments

One of the best ways to start generating word of mouth about your business, get immediate feedback about your products and start to make connections with local potential customers is …

Who Is My Ideal Client?

May 12, 2015May 11, 2015 Michelle Green  Customers, Marketing  Leave a comment

Many of you have heard me (and most marketing people) talk about how important it is to find your ideal client. What exactly IS an ideal client? In fancy terms: …

Wedding Fair Vendor Success

May 5, 2015May 4, 2015 Michelle Green  Customers, Marketing, Setting Up  1 Comment

Tis the season…for wedding fairs! If you are a cake maker who makes cakes for brides, chances are you’ve either been invited to or you want to go to a …

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Podcast Guest Appearances

The following podcasts have featured me as a guest. To listen to the interview click on the link.

  • Food Truck Empire
  • The Solopreneur Grind Podcast
  • The Not Starving Artist - How She Does It
  • Support is Sexy
  • Hack the Entrepreneur
  • Business Bites with Rachel Brenke
  • Revitalise and Rise Sheros
  • Life by Design
  • Eat the Evidence
  • Vibrant Powerful Mums
  • Tash Corbin
  • Cakers Chat
  • CakeFu
Craftsy Unlimited FREE 7 day trial at Craftsy.com

The Top 10 Best of BoB

  • Avoid Mistakes in Business
  • The Stories You Tell
  • Working For Free
  • For the Love AND the Money
  • Inspired By
  • Educating Customers About Price
  • How to Name Your Cake Business
  • Friends and Family Discounts
  • When Life Happens
  • The Final Cake Design

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