Tips for Sending A Quote Via Email
Since the art of conversation seems to be slowly dying and replaced by the art of email, it’s inevitable that you’ll get a whole lot of quote requests that way. …
Customers
Ugly Cakes
For those of us who have not yet found our personal style (or in my case, will never find one – here’s my article about that) or those of us …
Should I Charge a Last Minute Order Fee?
The question of charging an additional fee for last minute orders seemed like a total no-brainer to me. Until I got an email which said this,
“A few days ago, a …
BoBTV: When the lines of client and friend blur
This is a question that comes up a lot, especially at the beginning of our businesses when so many of our clients are our friends and family. At some point …
Selling At Markets
One of the best ways to start generating word of mouth about your business, get immediate feedback about your products and start to make connections with local potential customers is …
Who Is My Ideal Client?
Many of you have heard me (and most marketing people) talk about how important it is to find your ideal client. What exactly IS an ideal client? In fancy terms: …
Wedding Fair Vendor Success
Tis the season…for wedding fairs! If you are a cake maker who makes cakes for brides, chances are you’ve either been invited to or you want to go to a …