If you post in a cake forum, “Anybody have any good ideas for a Minecraft cake?” You’re lazy.
If you think your business is failing because you’re being undercut, you’re lazy.
If you think customers only care about price, you’re lazy.
If you post a cake picture and say, “Only nice comments please!” – you’re lazy.
If you think building your website is too hard (and you think nobody looks at them anyway), you’re lazy.
If you’re angry that your Facebook posts only reach 1-2% of your likers, you’re lazy.
If you post in a cake forum, “Does anyone have a foolproof recipe for mud cake?” You’re lazy.
If your “marketing plan” is “the best marketing is word of mouth,” you’re lazy.
If you agree to work for free (more than once or twice) because you think that’s the only exposure you can get, you’re lazy.
If you’ve been in business for less than a year and you’re ready to give up because it’s harder than you thought, you’re lazy.
If you’re ignoring “the business side” of your business because it’s “just not your thing,” you’re lazy.
If you’d rather keep pretending you’re not in business (even though you get money for your creations), you’re lazy.
If your reason for not going into business is, “there are too many people doing it already,” then you’re lazy.
I’ve had the great honour and pleasure of meeting and interviewing some of our industry’s real success stories – some of whose names you would know immediately, and some you would have never heard of – because success and fame are not the same thing. They have varying levels of skill, fame, talent and money and each has a business as unique as they are. All of them are in this for the long haul and all push themselves to innovate (both themselves and their businesses.)
Not a single one of them is lazy.