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The Business of Baking

The place where bakers find inspiration, motivation and education to help them taste sweet business success

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Marketing

How I Made Taylor Swift’s Birthday Cake

January 19, 2016January 19, 2016 Michelle Green  Marketing  1 Comment

For a long time I wanted to be a celebrity cake maker. You know, own THAT PLACE in town where the gliteratti came to for all things celebration and party. …

Changing Your Business Name

November 10, 2015November 4, 2015 Michelle Green  Marketing  Leave a comment

Much like the caterpillar changing into the butterfly, businesses grow and change over time. You might find the name you chose no longer suits what you want to do with …

What NOT to Share on Social Media

August 25, 2015August 19, 2015 Michelle Green  Marketing, Social Media  Leave a comment

Last week I talked to you about the kinds of things you can talk about on social media – and today, I’d like to talk to you about the kinds …

Marketing Your Business on Social Media

August 18, 2015August 17, 2015 Michelle Green  Marketing, Social Media  2 Comments

Last week I spoke to you about feeling overwhelmed by social media and many of you asked, “But how do I know what to post? I know I need to market …

Business Branding

August 4, 2015August 3, 2015 Michelle Green  BoBTV, Marketing  Leave a comment

In this episode of BOBTV, we talk about branding your business and how important it is. I’ve been thinking about this a lot lately and I wanted to add in …

The Best Time to Post on Facebook for Small Business

June 16, 2015July 24, 2017 Michelle Green  Marketing, Social Media  3 Comments

Social media can feel like such a crazy world – every day there’s a new platform popping up (I’m currently having fun on Periscope! Find me @bizbake). It feels like …

Selling At Markets

June 2, 2015May 28, 2015 Michelle Green  Customers, Marketing  6 Comments

One of the best ways to start generating word of mouth about your business, get immediate feedback about your products and start to make connections with local potential customers is …

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Podcast Guest Appearances

The following podcasts have featured me as a guest. To listen to the interview click on the link.

  • Food Truck Empire
  • The Solopreneur Grind Podcast
  • The Not Starving Artist - How She Does It
  • Support is Sexy
  • Hack the Entrepreneur
  • Business Bites with Rachel Brenke
  • Revitalise and Rise Sheros
  • Life by Design
  • Eat the Evidence
  • Vibrant Powerful Mums
  • Tash Corbin
  • Cakers Chat
  • CakeFu
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The Top 10 Best of BoB

  • Avoid Mistakes in Business
  • The Stories You Tell
  • Working For Free
  • For the Love AND the Money
  • Inspired By
  • Educating Customers About Price
  • How to Name Your Cake Business
  • Friends and Family Discounts
  • When Life Happens
  • The Final Cake Design

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