Changing Your Business Name
Much like the caterpillar changing into the butterfly, businesses grow and change over time. You might find the name you chose no longer suits what you want to do with …
Marketing
What NOT to Share on Social Media
Last week I talked to you about the kinds of things you can talk about on social media – and today, I’d like to talk to you about the kinds …
Marketing Your Business on Social Media
Last week I spoke to you about feeling overwhelmed by social media and many of you asked, “But how do I know what to post? I know I need to market …
Business Branding
In this episode of BOBTV, we talk about branding your business and how important it is. I’ve been thinking about this a lot lately and I wanted to add in …
The Best Time to Post on Facebook for Small Business
Social media can feel like such a crazy world – every day there’s a new platform popping up (I’m currently having fun on Periscope! Find me @bizbake). It feels like …
Selling At Markets
One of the best ways to start generating word of mouth about your business, get immediate feedback about your products and start to make connections with local potential customers is …
Who Is My Ideal Client?
Many of you have heard me (and most marketing people) talk about how important it is to find your ideal client. What exactly IS an ideal client? In fancy terms: …