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The Business of Baking

The place where bakers find inspiration, motivation and education to help them taste sweet business success

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Selling Online Tutorials

July 11, 2017July 4, 2017 Michelle Green  Products, Teaching  7 Comments

You’ve probably heard me carry on about how you need to diversify your income…and for some of you, that will mean diving into the world of selling tutorials online.
Here’s a …

Scratch Baking Versus Pre-Mix

June 13, 2017June 1, 2017 Michelle Green  Products  1 Comment

The debate about selling scratch baked cakes versus using pre-mix has been going on as long as people have had the fold-or-scrunch debate over toilet paper. In my mind, it’s …

Developing Your Personal Style

October 25, 2016October 24, 2016 Michelle Green  Marketing, Products  1 Comment

When I went to teach my Craftsy class, there was a cake and cookie “graveyard” where a lot of projects from earlier classes were stored.  It was crazy amazing to be …

Cake Trend Spotting

September 13, 2016September 14, 2016 Michelle Green  Products  6 Comments

If you’re wanting to stay ahead of the pack when it comes to cake design, you’ve got two choices: either create your own unique style, OR keep your eyes and …

How Many Flavours Should I Have?

May 10, 2016May 9, 2016 Michelle Green  Customers, Products  4 Comments

Most cake decorators I know start their business off by offering lots of options for flavours and fillings. We make custom designs so you would think people want custom flavours too.
I’m …

Cake Trends

November 3, 2015December 7, 2015 Michelle Green  Products  1 Comment

You know how one minute you’ll see a cake or cookie design…and then overnight, you see it just about everywhere? In the last few months it’s been all about naked …

Delivery Etiquette

October 27, 2015September 1, 2016 Michelle Green  Products, Setting Up  6 Comments

At some point in your business, you’re going to need to deliver your products somewhere. Assuming you survive the ordeal, here are a few Dos and Don’ts to make your …

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Podcast Guest Appearances

The following podcasts have featured me as a guest. To listen to the interview click on the link.

  • Food Truck Empire
  • The Solopreneur Grind Podcast
  • The Not Starving Artist - How She Does It
  • Support is Sexy
  • Hack the Entrepreneur
  • Business Bites with Rachel Brenke
  • Revitalise and Rise Sheros
  • Life by Design
  • Eat the Evidence
  • Vibrant Powerful Mums
  • Tash Corbin
  • Cakers Chat
  • CakeFu
Craftsy Unlimited FREE 7 day trial at Craftsy.com

The Top 10 Best of BoB

  • Avoid Mistakes in Business
  • The Stories You Tell
  • Working For Free
  • For the Love AND the Money
  • Inspired By
  • Educating Customers About Price
  • How to Name Your Cake Business
  • Friends and Family Discounts
  • When Life Happens
  • The Final Cake Design

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