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The Business of Baking

The place where bakers find inspiration, motivation and education to help them taste sweet business success

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Social Media

Website Essentials

March 29, 2016March 29, 2016 Michelle Green  Home Based Business, Marketing, Setting Up, Social Media  1 Comment

Your business needs a website. No exceptions.

If you’re going to be even vaguely legitimate, it’s not negotiable. (If you want to know why I think that, read this short article.)
There …

What NOT to Share on Social Media

August 25, 2015August 19, 2015 Michelle Green  Marketing, Social Media  Leave a comment

Last week I talked to you about the kinds of things you can talk about on social media – and today, I’d like to talk to you about the kinds …

Marketing Your Business on Social Media

August 18, 2015August 17, 2015 Michelle Green  Marketing, Social Media  2 Comments

Last week I spoke to you about feeling overwhelmed by social media and many of you asked, “But how do I know what to post? I know I need to market …

Social Media Overwhelm

August 11, 2015August 10, 2015 Michelle Green  Social Media  1 Comment

My Social Media Experiment

I sometimes get social media fatigue even though I love being online. Some days I’m just tired of all the endless status updates, content creation and needing …

BoBTV: When the lines of client and friend blur

July 14, 2015October 11, 2017 Michelle Green  BoBTV, Customers, Social Media  Leave a comment

This is a question that comes up a lot, especially at the beginning of our businesses when so many of our clients are our friends and family. At some point …

The Best Time to Post on Facebook for Small Business

June 16, 2015July 24, 2017 Michelle Green  Marketing, Social Media  3 Comments

Social media can feel like such a crazy world – every day there’s a new platform popping up (I’m currently having fun on Periscope! Find me @bizbake). It feels like …

Social Media 101 for Bakers and Decorators

April 14, 2015April 13, 2015 Michelle Green  Marketing, Social Media  3 Comments

Social media is one of those things us bakers and decorators love to do, because it’s fun, you get immediate feedback, and you can pretend to yourself that what you’re …

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Podcast Guest Appearances

The following podcasts have featured me as a guest. To listen to the interview click on the link.

  • Food Truck Empire
  • The Solopreneur Grind Podcast
  • The Not Starving Artist - How She Does It
  • Support is Sexy
  • Hack the Entrepreneur
  • Business Bites with Rachel Brenke
  • Revitalise and Rise Sheros
  • Life by Design
  • Eat the Evidence
  • Vibrant Powerful Mums
  • Tash Corbin
  • Cakers Chat
  • CakeFu
Craftsy Unlimited FREE 7 day trial at Craftsy.com

The Top 10 Best of BoB

  • Avoid Mistakes in Business
  • The Stories You Tell
  • Working For Free
  • For the Love AND the Money
  • Inspired By
  • Educating Customers About Price
  • How to Name Your Cake Business
  • Friends and Family Discounts
  • When Life Happens
  • The Final Cake Design

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