Welcome to the Business of Baking, the site that teaches you how to develop, run and grow your sweet food business.

NEWS: Classes for Australia and NZ have just been released! Click here for more info!


When Is The Right Time To Expand My Business?

You’ve been doing this business for a while. You’ve got a decent amount of enquiries coming in, you’re converting most if not all of those to sales, and you’re feeling …


Interview with Minh Cakes

Interviewing people working in the cake industry is always a pleasure for me, because I love hearing people’s stories and sharing those stories with you. Today I’m especially excited …


How Many Flavours Should I Have?

Most cake decorators I know start their business off by offering lots of options for flavours and fillings. We make custom designs so you would think people want custom flavours too.
I’m …


Your Business, Your Responsibility

Small businesses exist for two reasons. One, to fulfill the needs of the owner, and two, to fulfill the needs of the customer. THAT’S IT. We often conveniently forget this.
So …


Time Keeps on Ticking

Recently, I taught a webinar all about Time Management, specifically the methods I use to keep my business life and my family life a little more controlled. Since that webinar, I’ve been …


Interview with Candy Ramirez

As much as I love interviewing the “cake gods” of our industry, I also love featuring real readers of the blog and people who are truly making this whole cake …

2013-04-01 16.03.19

Being A Cake Mom

This is not the post where I give you the golden sparkling key to how to achieve work/life balance. I think that concept of trying to be balanced is flawed …