Welcome to the Business of Baking

I’m Michelle. I’m a cake decorator, chef, writer, business mentor and Mom…and I have no idea how I do it all (hint: I don’t, sometimes I suck at getting stuff done.)

This site was created for people who want to make a living doing what they love – and what they love is baking, decorating and creating sweet art.

Here, you’ll find education and inspiration to help you live a better life and run a better business. In my recipe for success, I include a dash of humour and pinch of real life – I’m a very real, no bullshit person.

I started my business on my kitchen table, so I know what it’s like to go to bed at 3am and hope that magical fairies will clean the kitchen for you while you sleep.

Thanks for being here.

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ONLINE CLASSES LEARN THE BUSINESS SIDE

Learn from the expert Michelle Green with a range of masterclasses especially for cake or sweet business owners

Confident Pricing

Confident Pricing is about knowing how to figure out the numbers, and then tell your customers about them!

Confident Marketing

Getting more business is about great marketing, and this class teaches you simple, highly effective ways to do it.

Build Your Profitable Cake Business

This is the "mother ship" of classes. It INCLUDES Confident Pricing, Confident Marketing, ALL the Masterclasses and so much more. It's the "one stop shop" if you're wanting to start, build, and take your business to the next level.

Mentoring 2 Hour Long Session

2 hour sessions where we focus on sorting out the specific issues with your business, helping you feel more confident and in control, with a clear action plan for how to move forward.